The product may be a combination of substrates, but the decoder portion specifically is a film portion containing a scrambled half of a winning or non-winning message. A website, location or event will provide the secondary scrambled message – resulting in a winning or non winning message.
Website: In exchange for the opportunity to claim a prize, the customer goes to the website and provides database information such as an email address, age, family size, location and purchasing habits.
Location: The customer or potential customer brings the decoder to a specific location, such as the opening of a new business or a sale. There, the customer checks the piece against a monitor or screen to see if they have a winning piece.
In this case, the product would be sent by mail to potential clients within area zip codes, encouraging local residents to attend the event or visit the location.
Event: If your company is intending to exhibit at a trade show, you might send this product to a pre-show attendee list, encouraging each attendee to come to your booth to determine if he or she is holding a winning piece. This product may be used at any event.
Overwhelmingly, the most popular of these is the web-related use, and it has been proven time and time again to help build databases of pertinent information which companies are so hungry to collect.
This product in its entirety may be a direct mail piece, a portion of a direct mail piece or simply a handout.