U.S. Pat. No. 7,063,874
The instant redeemable coupon, IRC PLUS!™, can do two things at one time!
RayPress was recently challenged by one of our customers to create one product to do two things.&The customer desired an instant redeemable coupon (IRC) and a coupon booklet in one product. Up to that point, these two separate products would be placed in two separate areas, with two separate label applicators, disrupting the original package graphics.
RayPress innovation led the way and thus the IRC PLUS!™ was born! With the IRC PLUS!™, The top ply would peel away and become an instant redeemable coupon (IRC). Underneath the IRC, was a coupon booklet for later redemption which would open at a later time.”
Although the original use of IRC PLUS!™was instant redeemable coupons and later redeemable coupons, it’s future uses are endless. Either portion can be coupons, rebates, mail in offers, recipes, or game and sweepstake pieces. RayPress can variable inkjet image either portion, and on or inside the booklet portion.
Regardless of how you put the bottom folding portion to work for you, remember that consumers, spotting an IRC on a product, only expect to receive what the IRC is offering. You will be offering more…and your generosity will not soon be forgotten.