RayPress Art Specification Guidelines help make your label printing project a success.
Thank you for choosing Raypress to print your project! Below are the requested specifications for any electronic artwork sent to RayPress. Using these guidelines helps us minimize your label printing costs, eliminate discrepancies with your printed job, and prevent unnecessary delivery delays.
File transfers: Files may be sent to the art department via our website through the FILE UPLOAD or e-mail to your Customer Service Representative. When sending files electronically please compress files as a .zip file or any format using Stuffit (.sit, .sea, etc…)
Media Accepted: CD’s and DVD’s.
Preferred applications: Adobe InDesign CS4 thru CC Adobe Illustrator CS4 thru CC, and Adobe Photoshop CS4 thru CC.
Preferred file formats:PDF, EPS and Ai.
Copy/Artwork Orientation: If your project requires a specific orientation, Please review the pdf files for the standard copy positions and onsert copy positions. If you require additional information, feel free to contact us.
Original Artwork/Scans: Please include placed graphics and photographs on your disk or compressed file. Please make sure that all Photoshop files are layered. Do not flatten. Do not embed artwork/scans. Resolution should be a minimum of 300 dpi at final size.
Type Specs: 4.5 minimum for reverse copy. Avoid building copy out of multiple process colors less than 12 point.
Fonts: Supply the screen and printer fonts used in the document. Try to avoid Trutype fonts if possible.
Applying attributes within a page layout program can also pose a problem. The monitor may look correct until printed. Select actual fonts from the font menu such as “Garamond Bold Italic” rather than “Garamond” with Bold and Italic features applied.
For specific type effects we recommend using Adobe Illustrator. For fonts with special restrictions, You can turn the font into a path or outline. Please remember, however, that once fonts have converted to outlines edits to the verbiage can be time consuming and expensive.
In Flexo, positive type tends to spread and reverse type tends to fill in. Type in a solid process color or spot color prints more clearly than type made of process colors. It is generally not good to put a stroke on type with a serif. 4 point type is the usually the minimum size that will print cleanly, but a light type face or 4 color process may need to be larger.
Minimum Line Weight, Minimum Dot and Gradients: Line weights less than .5 point will often not print well. For all gradient and four color process work the minimum dot is 2%. A gradient fading to zero will often form a hard line at the edge of the last dots in Flexo printing. Setting the minimum dot correctly is critical for four color process artwork. Click here to download a PhotoShop Curve Preset that will adjust for a 2% dot. If you need further assistance in understanding this issue, please see this article from FlexoGlobal concerning minimum dots.
Gray vs. 4 Color: Drop shadows print better if they are black only rather than 4 color and when set to multiply or overprint.
Grays that are a screen percentage of black are often better than a 4 color process gray.
Image Area/Bleeds/Traps: Maintain 1/16″ margin from all dieline/folds for all art. When necessary, provide a minimum of 1/16″ bleed, 1/8″ bleed is preferred. Click here to see a representation of the dieline, print tolerance and bleed.
DO NOT TRAP FILES. RayPress will be responsible for setting all traps.
Instructions for Submission: Please provide the following:
- Native files, supporting fonts and images.
- Layered PhotoShop files.
- PDF for reference only.
- Please indicate what software application and version used.
- Colors used, including all Pantone colors.
- Sample to match for color if applicable.
- Final Size.
- Special Folding Instructions.
- Digital Color Proofs.
- Matchprints/Waterproofs (when specifically requested)
The following are the most common errors encountered with received artwork:
- Misnamed or extra colors
- RGB Images
- Missing Bleed
- No folding sample provided for print operator
- Low resolution scans
- Using low-end color proofs for color matching
- Missing supporting files (scans, fonts).
- Complex PhotoShop files that have been flattened.
- Images or Gradients at contain highlight dots less than 2%